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  • Writer's pictureTina

Is Pinterest Still Relevant in 2022?

Updated: Mar 12, 2022

Should you be using Pinterest in 2022 to grow your blog and social media platforms? Can Pinterest still bring you traffic like it used to? Absolutely!

Pinterest is still my favorite platform to promote my blog and my print-on-demand accounts. Wondering why? I'll break down some important statistics and information about Pinterest to show you why & how Pinterest is still relevant in 2022.

Since 2019, Pinterest's user base (people who use Pinterest) has grown by over 25%. That's a lot of new users, and a lot of potential customers and blog readers.

In 2022, I am still using this platform and there are still so many people there, it's a great visual search engine that never ceases to amaze.

Disclaimer: This blog post contains affiliate links. As an Amazon Associate, I earn a commission on qualifying purchases.

But, the key to success with Pinterest lies in creating beautiful and engaging pins. After all, Pinterest is a visual search engine and the more appealing your visuals are, the more likely people are to click through to your store, website, or blog.

I use the premium version of Canva to make pins and I also purchased some cheap pin templates from Etsy. It makes life easier and saves me time since I'm not a graphic designer.

But, if you don't want to invest in the premium Canva subscription, the free version is great for creating static and video pins alike.

2022 is the year of the idea pin

With more and more people searching for video inspiration, it looks like 2022 will be the year for idea pins to thrive. The only way to grow your Pinterest account is to create unique idea pins.

Download the Pinterest app on your mobile device and create idea pins from there - it's the easiest way to do it.

An idea pin is very similar to a TikTok or Instagram Reel video. It is relatively short and you can film yourself, add voiceovers, images, music, and create visually engaging content.

You can also tell people to visit your site or Pinterest account and make affiliate sales that way!


The idea pin: this is similar to Instagram stories. It is a way for creators to showcase their products, ideas, content, recipes, and more. People can watch the stories and get inspired.

Here's the downside though: you can't click through the idea pin straight to a website or product page. Instead, you have to leave the link to your blog, site, product in the idea pin description.

This is a major letdown because if you want people to go to your page, they can't click directly. Most people just aren't interested in searching your profile or reading long descriptions to find a link so they just leave without acting on your idea pin.

Here's how idea pins work:

  • you add up 20 pages of stories/content

  • it looks like a slideshow or video (frame)

  • you can do voiceovers too

  • you can write instructions and show images which is useful for recipes

  • you can add music and stickers

The bottom line: idea pins aren't the best for affiliate marketing but they're great for recipes and people who want to show people how to make something.

2020 was a year full of Pinterest changes and updates. We got video pins which are now some of the top-performing pins on Pinterest. Compared to idea pins, the video pin is better because people can click through straight to your website.

The algorithm tends to change, just like Instagram. You have to keep up with the new things that are happening. Pinterest uses a "smart feed" algorithm that prioritizes and ranks pins by quality.

In one of my personal experiments, for one of my posts, I created a regular pin that got about 3.5k views. Then, when I created a 5-second video pin on Canva for the same post, it got 5k views. So, clearly, people are enjoying the video pins and these are getting more exposure.

Pinterest is a great platform for almost all niches.

Are you a travel blogger? Then Pinterest is for you.

Are you a mom blogger? Then Pinterest is for you. Did you know that Pinterest is extremely popular with women, especially moms?

Are you a lifestyle blogger like me? Then Pinterest is your chance to bring traffic to your blog. If you use catchy headlines and SEO-optimized descriptions, you can get quite a lot of new readers.

Do you have a small Etsy shop? Then you can use Pinterest to promote your brand and lure shoppers.

The secret to pinning successfully is to do keyword research and create pretty pins.

But, the main key to successfully using Pinterest is to do some keyword research on Pinterest.

Are you looking to sell something?

Pinterest is amazing for selling products and services. In fact, over 87% of US users use Pinterest to look for products to purchase. They use the site to look for things to buy and many shop via Pinterest.

If you have a great marketing strategy on Pinterest, you can grow your account, get more traffic and even sell more products. It's not easy peasy as many would claim. It takes some hard work and daily dedication, but once you start pinning and using the site the RIGHT way, you'll notice growth.

An interesting statistic by Pew Research revealed that high-income households are more likely to use Pinterest. This means they have a bigger budget and more money to spend on things they find through Pinterest.


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