Is Pinterest Still Relevant in 2021?
Should you be using Pinterest in 2021 to grow your blog and social media platforms? Can Pinterest still bring you traffic like it used to? Absolutely!
Pinterest is still my favorite platform to promote my blog and my print-on-demand accounts. Wondering why? I'll break down some important statistics and information about Pinterest to show you why & how Pinterest is still relevant in 2021.
Since 2019, Pinterest's user-base (people who use Pinterest) has grown by over 25%. That's a lot of new users, and a lot of potential customers and blog readers.
In 2021, I am still using this platform and there are still so many people there, it's a great visual search engine that never ceases to amaze.
Disclaimer: This blog post contains affiliate links. As an Amazon Associate, I earn a commission on qualifying purchases.
But, the key to success with Pinterest lies in creating beautiful and engaging pins. After all, Pinterest is a visual search engine and the more appealing your visuals are, the more likely people are to click-through to your store, website, or blog.
I use the free version of Canva to make pins and I also purchased some cheap pin templates from Etsy. It makes life easier and saves me time since I'm not a graphic designer.
2020 was a year full of Pinterest changes and updates. We got video pins which are now some of the top-performing pins on Pinterest.
The algorithm tends to change, just like Instagram. You have to keep up with the new things that are happening. Pinterest uses a "smart feed" algorithm that prioritizes and ranks pins by quality.
In one of my personal experiments, for one of my posts, I created a regular pin that got about 3.5k views. Then, when I created a 5-second video pin on Canva for the same post, it got 5k views. So, clearly, people are enjoying the video pins and these are getting more exposure.
Pinterest is a great platform for almost all niches.
Are you a travel blogger? Then Pinterest is for you.
Are you a mom blogger? Then Pinterest is for you. Did you know that Pinterest is extremely popular with women, especially moms?
Are you a lifestyle blogger like me? Then Pinterest is your chance to bring traffic to your blog. If you use catchy headlines and SEO optimized descriptions, you can get quite a lot of new readers.
Do you have a small Etsy shop? Then you can use Pinterest to promote your brand and lure shoppers.
The secret to pinning successfully is to do keyword research and create pretty pins.
But, the main key to successfully using Pinterest is to do some keyword research on Pinterest.
Are you looking to sell something?
Pinterest is amazing for selling products and services. In fact, over 87% of US users use Pinterest to look for products to purchase. They use the site to look for things to buy and many shop via Pinterest.
If you have a great marketing strategy on Pinterest, you can grow your account, get more traffic and even sell more products. It's not easy peasy as many would claim. It takes some hard work and daily dedication, but once you start pinning and using the site the RIGHT way, you'll notice growth.
An interesting statistic by Pew Research revealed that high-income households are more likely to use Pinterest. This means they have a bigger budget and more money to spend on things they find through Pinterest.
YES, PINTEREST IS STILL RELEVANT & USEFUL IN 2021!
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