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How to repurpose content effectively

If you're like most people, you probably spend a lot of time creating new content. Whether it's writing blog posts, creating videos, or recording podcasts, coming up with fresh ideas can be a challenge.

One way to ease the burden of constantly creating new content is to repurpose what you already have. By taking an old blog post, for example, and turning it into a new video or podcast episode, you can save yourself a lot of time and energy.

Do you want to know how to get more value out of the high-quality material you have been producing?

Here are some tips on how to repurpose your content!

Why repurpose content?

Repurposing your content increases the usefulness of the material you produce and improves its distribution.

The problem is that content repurposing isn't as simple as copying and pasting information from your site to social media.

Instead, it is best to make adjustments to fit the demands of each marketing channel when recycling evergreen content.

This way, you can be assured that your target audience will appreciate the new format while still gaining the valuable information they are looking for.

Not only does this provide a better user experience, but it also helps you to rank higher in search engines.

Here's an example:

Let's say you wrote a blog post about the benefits of meditation and you want to turn it into a video.

To make the blog post relevant for YouTube, you would need to add new information such as:

-An introduction that catches the attention

-A title that is easy to remember

-Description of what the video will offer

-B-roll (supplementary footage)

-Meditation techniques

-Success stories from people who have used meditation

-A call-to-action

By adding this new information, you are now catering to YouTube users and giving them what they want to see.

Not only that, but you are also increasing the chances of your video being found in a search engine.

Benefits of repurposing content

How can content repurposing benefit your content marketing approach, first and foremost?

Repurposing aids in the diffusion of content. You can increase the content's reach by repurposing it, like switching its format from written to audio content, for example.

This guarantees that you aren't only developing fresh material; you're also advertising it.

Keeps your posting schedule consistent and expands your internet presence.

You won't have to worry about producing fresh material constantly if you continue to send out high-quality content on several platforms.

Fulfill the content needs of your audience. People want different things at different times.

Some may prefer audio content while others might want to read a blog post.

Not everyone in your target audience enjoys reading text-based information. Similar to how not everyone favors watching videos.

Therefore, repurposing your content will avoid alienating a portion of your target audience by using a particular content format. By repackaging the material into new formats, you can satisfy the need for content from your audience.

Increase your online visibility to expand your audience. Recycle content in accordance with each channel's specifications to reach audiences on new marketing channels.

Improve your SEO. Your ranking in search engines is improved by having several content pieces on a single keyword. Additionally, by tying the reused content back to your website, you can manage the anchor text.

Better SEO equals more views.

More views result in more conversions.

Hence, by improving your SEO, you're also boosting your website's conversion rate.

How to repurpose content resourcefully

1. Think about what format would work best for your audience

Are they more likely to watch a video or listen to a podcast? Would they prefer to read a blog post or watch a webinar?

Consider what format would be most consumable for your audience and repurpose your content accordingly.

2. Break down your content into smaller pieces

If you have a long blog post, for example, consider breaking it down into smaller, more manageable chunks.

This could mean creating a series of blog posts, each one covering a different aspect of the original post. Alternatively, you could turn it into an ebook or even a physical book.

3. Create something new from your old content

Don't be afraid to get creative with your repurposing. If you have an old blog post, for example, you could turn it into an infographic, a SlideShare presentation, or even a video.

4. Promote your content in different ways

Just because you've already published your content doesn't mean you can't promote it in different ways.

If you have a blog post that's been sitting on your site for a while, try promoting it on social media, in an email newsletter, or even on another website.

5. Keep your audience in mind

When you're repurposing content, it's important to keep your audience in mind. Ask yourself what they would find most valuable and make sure that your content is presented in a way that's easy for them to consume.

6. Change images

If you are going to be using the same content in multiple places, consider changing up the images. This will help to keep things fresh and will also help your content to stand out in a sea of other images.

This is especially useful if you're posting content on Pinterest. Be sure to create fresh pins, video pins, and idea pins to help promote your content.

7. Use tools to help you repurpose content.

There are a number of different tools that you can use to help you repurpose content.

For example, CoSchedule's Headline Analyzer can help you to create catchy headlines for your blog posts, while Quora can give you ideas for new content.

8. Have a plan for repurposing content

Before you start repurposing content, it's important to have a plan. Decide what format you want to use, what tools you'll need, and how you're going to promote your content.

By having a plan in place, you'll be able to repurpose content more effectively and will be less likely to waste time.

9. Focus on evergreen content more

Evergreen content is the kind of material that never goes out of style. This could include tips, tricks, and advice that is always relevant.

When repurposing content, be sure to focus on evergreen topics so that your material is always relevant. That's the kind of content that works best for repurposing because it's not too specific to any one time or place.

10. Update your content regularly

If you're going to repurpose content, it's important to update it regularly. This will ensure that your material is always relevant and will help you to avoid any copyright issues.

Also, be sure to update links and affiliate products and links. This will help to keep your content fresh and will also ensure that you're getting the most out of your repurposing efforts.

Types of content to repurpose

The type of content you want to repurpose will depend on your goals and the needs of your audience.

Here are some ideas to get you started:

  • Blog posts

  • Videos

  • Podcast episodes

  • Images

  • Infographics

  • Quotes

  • Interviews

  • Testimonials

  • User-generated content

  • Product reviews

  • Ebooks

  • Whitepapers

  • Case studies

  • How-to guides

  • Checklists

  • Templates

By following these tips, you can make the most of your existing content and save yourself a lot of time and effort in the process.

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