Why you should STILL use Pinterest to drive free traffic to your blog.
Updated: Jul 26, 2019
Pinterest is still a huge platform, despite what the naysayers are suggesting. It has on average, 250+ million users per month - that’s a lot of traffic and lots of users! As a blogger, affiliate marketer or influencer, it’s recommended that you create a free Pinterest business account.
Pinterest is basically one big search engine which provides visual results. The “visuality” of the platform is advantageous to businesses and bloggers who are trying to appeal to customers. Think about the fact that a potential customer sees your product directly. If you are an affiliate marketer, trying to sell fitness related merch, you can directly post a linked image of your fitness leggings. If the product stands out, it can send customers directly to your shop. If you are a blogger, you can create visually attractive Pins which link back to your blog post or website. Most Pinterest user will agree that Pinterest is STILL a great source for free organic traffic. The best part of Pinterest is that even old pins can suddenly take off and generate many views, repins and clicks.
The key to having a successful Pinterest account is to create great visual pins. This means focusing on image-heavy pins with good links to valuable content. Creating many boards with many pins is very important. All boards and all pins should be SEO friendly and full of the best keywords. Spending time researching trends, popular pins, topics and keywords is a necessary step towards creating great content. I have written a brief explanatory blog post about researching important keywords using the Pinterest search bar.
Also, think about the types of images or graphics you want to use for your pins. There are many free professional looking stock photo websites where you can download, modify and use beautiful pin cover images. I have posted an updated list of 10 Great Websites for Royalty-Free Stock Photos.
Pinterest allows you to use hashtags to drive traffic to your pins - take advantage of that! Try to use no more than 2-3 well chosen hashtags. Use them in the pin description alongside short and long tailed keywords to make sure people find your pin. With great SEO and keywords your pin can show up in the top search results and drive TONS of traffic to your blog or product.
Hence, the thing to take away is that by using Pinterest in a smart way, you can maximize repins and clicks to drive tons of organic traffic to your page easily. Pinterest is still a popular visual platform and is worth experimenting with!